2nd Glorious Year for Bloom’s PYO Strawberry & Gin Pop-up

Bloom Gin logoThe BLOOM Pick Your Own Strawberries pop-up will be returning for a second year bringing together one of Britain’s most iconic pastimes, strawberry picking, with one of the nations most popular drinks, gin.

From Tuesday 11 June to Thursday 13 June guests will be able to swap the bustle of the West End for the country idyll of strawberry picking in central London.The week will also celebrate World Gin Day, which falls on Saturday 15 June.




The BLOOM Pick Your Own Strawberries pop-up will recreate the simple charm of the English countryside with rows upon rows of real strawberry plants ready to be picked and plucked with the sounds of country birds chirping and the smell of freshly cut grass.

Bloom Gin and floral glass

From 12pm – 7pm every day the general public will be able to enjoy the BLOOM sanctuary before enjoying their perfect BLOOM Gin & Tonic with Strawberries. With World Gin Day coming up to its fifth year, the BLOOM Pick Your Own experience will be a perfect way for gin connoisseurs to mark the continued love of gin and its ever-growing popularity.

This year has seen an undoubted revival of gin with everything from The Great Gatsby Gin Rickey to the traditional Gin Martini appearing on cocktail menus around the UK. Industry figures show sales at the top end of the gin market soared by as much as 145% in the past 12 months.

Bloom’s floral notes of the chamomile, subtle candied notes of the honeysuckle and light citrus notes of the pomelo are perfectly complemented by the sweetness of the fresh strawberries. Simply add tonic for a twist on this classic Gin & Tonic serve.

Facebook page http://www.facebook.com/BLOOMGin for more details.

https://twitter.com/bloomgin | #BLOOMPYO

Read about Bloom’s 2012 pop up here.


Bloom Gin & Tonic at Bloom Gin Pop Up Covent Garden

Tom from In The Spirit Oxford

Tom from In The Spirit Cocktail Service


Inside the Pick Your Own Bloom Gin Pop-up in Covent Garden – sorry this pic is a bit shaky but there were generous measures of the spirit when we visited…


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