Bond Street Festive Illuminations Pay Homage To The Peacocks of Fashion

These are the ones I’ve been waiting for. Tantalising white peacock feather crowns. Would they be icy white like the baubles on Oxford Street or more colourful like the bulbs on Carnaby Street?
Tonight we found out.
Bond Street Launches Heritage-Inspired Illuminations

Bond Street Launches Heritage-Inspired Illuminations

And it’s a bit of both. Icy plumes and prisms of colour.
Bond Street launches heritage-inspired illuminations: on November 13, 2014 in London

Bond Street launches heritage-inspired illuminations: on November 13, 2014 in London

Bond Street Launches Heritage-Inspired Illuminations

Spectacular Christmas Lights on Bond Street London 2104

Inspiration for the 2014 new festive illuminations comes from a deep delve into the archives to explore the heritage of the street, established in 1686 and now home to over 125 of the world’s leading luxury stores including more than 80 designer flagships which sees £1 billion of spend annually.
In High-Change in Bond Street (1796), James Gillray caricatured the lack of courtesy on Bond Street (young men taking up the whole footpath), which was a grand fashionable milieu at the time.

In High-Change in Bond Street (1796), James Gillray caricatured the lack of courtesy on Bond Street (young men taking up the whole footpath), which was a grand fashionable milieu.

In the late 1700s Bond Street was the favourite haunt of ‘The Bond Street Loungers’; dapper men who promenaded the street and became the early fashionistas or ‘peacocks’ of their day. They were depicted in literature and art and immortalised in a cartoon by James Gillray (1796). Beau Brummell and “Poodle” Byng were the most notorious – even sitting in the bow-window at White’s, judging the dress of passersby.
Bond Street Development Group

dapper young men re-enacting the famous 18th century “Bond Street Roll” in celebration of Bond Street’s spectacular christmas illuminations

The 2014 £1million scheme which will be used for four years has been dedicated to the gentlemen of this era, with over 13 km of cable and a quarter of a million elegant lamps displayed as glorious white peacock feathers. The 2014 venture reflects back to the first time that Bond Street was liveried in one scheme which was supported and established by the Bond Street brands. In 1911, brands came together to fund a £1,800 scheme for the Coronation of King George V.
Bond Street London

Sketch design for Bond Street for the Coronation of King George V in 1911

In October 2014, it was announced that Bond Street is set to undergo a £20 million development plan, which will transform the streetscape and secure its future as a globally competitive luxury destination. This development will create a promenade with up to 50% more pedestrian space, a new two-way traffic scheme for New Bond Street in the first improvement plan for the area in thirty years.
The Bond Street Roll

The Bond Street Roll

 Mighty fine and dandy!
Bond Street Illuminations - flashing feathers

Bond Street Illuminations
– flashing feathers

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