Arizona based true nopal launched Europe’s first ever Cactus Water after a distribution agreement in February 2016 with LRS (Lucozade Ribena Suntory).
LRS’ foray into the healthy drinks market began with the flavoured Cactus Water, made from the pulp of the prickly pear fruit, beetroot and lemon. With half the sugar and calories of Coconut Water, true nopal was quickly picked up by retailers including Boots, Waitrose, Ocado and Booths.
This category defining drink has been hailed as a new superfood, with the Q4 Waitrose report pipping Cactus Water as a major 2017 trend to watch out for.
Celebrity fans including Ellie Goulding, Oliver Proudlock, Lottie Moss and Jourdan Dunn have quickly catapulted the brand to jostle for positon alongside key competitor, coconut water.
Tory Tedrow, a registered dietician, says; ‘Cactus water is low in calories and nutrients. It is very similar to water in regards to nutrition and facts, but it does contain betalains, which are potent antitoxins’ – perfect for a New Year hangover!
Frida Harju, the in house nutritionist at Lifesum (health app), explains that ‘it has health benefits that include helping fight high cholesterol levels, curing hangovers, and as it is high in fibre and low in calories and sugar, it can help you stay fuller for longer, making it an excellent weight loss aid.
Cactus water is set to be a huge trend for 2017, as a market leader in the healthy water’s category. True nopal, as the first cactus water this side of Arizona is set to continue to lead the trend and provide customers with a refreshing and healthy alternative to coconut water.
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