Lexus Launches ES Saloon With The World’s First Advert Written By Artificial Intelligence

In the same spirit of daring technical achievement that delivered the Lexus Hoverboard, the film’s storyline and script are wholly sourced from an AI, built by technical partner Visual Voice in collaboration with The&Partnership, and with support from the IBM Watson suite of AI tools and applications.

The 60-second feature, Driven by Intuition, is directed by Oscar-winner Kevin Macdonald, director of The Last King of Scotland and Whitney, and winner of a Best Documentary Academy Award for One Day in September.

The production process involved developing the bespoke AI and training it with data including 15 years of award-winning luxury adverts, emotional intelligence about what connects most strongly with viewers and specially commissioned information about human intuition.

Lexus Launches All-New Es Saloon With The World’s First Advert Written By Artificial Intelligence And Shot By An Oscar-Winning Director

Oscar-winner Kevin Macdonald

The film will be premiered in the UK and then released across digital, social and cinema channels in Europe to herald the launch of the all-new ES executive saloon early next year. The new advert will be free to view on Lexus channels from 19 November.