O2 is hosting a multi-platform launch gig, which will be live-streamed across London on 29th August, to celebrate O2’s 4G switch on. The award-winning and London-born artist, Plan B, will perform at the London gig, playing an exclusive set at London music venue, O2 Shepherd’s Bush Empire.
In a first for the UK, O2 will stream its launch gig live to three central London digital media locations; Kings Cross Station, Victoria Station and The Wall at Westfield Shepherd’s Bush where viewers will given headphones to enjoy the gig as a live-streamed silent disco.
Throughout the day, ‘angels’ will be demoing 4G at each of the three locations, and buskers will play songs on demand responding to #O24G Twitter requests. Selected central London O2 stores will open late to coincide with the live gig.
For those not in London, the gig will be hosted live on YouTube via O2 Academy TV. It will also be available to watch across O2’s social media channels, including Twitter, Facebook and on www.o2.co.uk.
O2 is working with Wayra start-up, Eventstagram, to display the images taken from the gig-goers on screens across London, including throughout O2 Shepherd’s Bush Empire. O2 has also teamed up with Soundhalo, the HD live music video download platform, to film and record the live show and to make a track from the gig immediately available via Priority Moments – free for O2 customers.
O2 customers can get tickets 48 hours before general release from 9.00am Wednesday 21st August by visiting o2priority.co.uk. Tickets are available for the general public from 9.00am on Friday 23rd August.
For more information on O2 4G, please visit www.o2.co.uk/4g
Customers can register their interest ahead of launch at www.o2.co.uk/4g/register
Tickets will be available at o2priority.co.uk
READ MORE about O2 events here
Plan B was out of the park at the Shepherd’s Bush Empire for the #O24G launch, on stage for over an hour rapping, singing and moshing.
Tuborg flowed matched with free O2 chips, of the fried potato kind, and was live streamed here http://bddy.me/12SEn75
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