Pineapple Shortcakes: Reinventing a South East Asian Classic

With an original Malaysian recipe at its heart, these pineapple shortcakes hold the foundation of a time-honoured favourite.

These handcrafted gourmet treats from Hong Kong without artificial flavours or preservatives, use ingredients to create the ultimate ‘moreish’ experience – geddit?

They are crumbly, buttery and full of flavour – perfect with a cup of tea!

Founders Wei Roberts and Fontaine Cheng tell me that “Pineapple has long been known as an auspicious symbol of good wealth and fortune. Known as huáng lí sū in Malaysia and Singapore, the pineapple shortcakes are said to sound similar to the Chinese phrase for “prosperity” that is “coming” or “on its way”, making it a must-eat and ideal gift to spread good fortune all year round, especially for festive and celebratory occasions.”

The Limited Edition Chinese New Year gifts are available for $128 on and are designed with a new  lucky red, gold and mandarin orange colourway to bring in fortune in the year of the fire rooster.



Pineapple Shortcakes


Check some more images here:

Available at Lane Crawford ifc  or

Partnering with a local social-enterprise that supports senior employment, Moreish work with seasoned bakers and staff to produce quality pineapple shortcakes that simultaneously allows them to create social benefits that empower the generation that raised modern Hong Kong.

So good all round.

Here’s another famous Hong Kong cake I made earlier…



Taking a bite out of another Hong Kong classic cake at The Peak 



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