RocketSpace to open London campus for tech startups

RocketSpace is opening a state-of-the-art campus in London for funded high-growth tech startups. Since launching in 2011, members have included more than 750 tech startups and 16 billion dollar “unicorns” including Uber, Blippar, SuperCell and Spotify. The campus, yards from Angel Tube station, will have 1,500 work stations at its opening in early 2017. The offering is office-as-a-service, a […]

Get Closer To The Music and Other Fans with SecondScreen

So there you are at a concert, everybody’s fiddling with their phones, streaming, tweeting, posting – all over the place. SecondScreen have developed an app that can link us all up together, at the one point in time, on the same platform just when wanted to be connected. Imagine that – one communal digital space capturing all the buzz and excitement […]

Banknotes come to life to tell the story of the Queen’s reign with Blippar

Blippar, the image recognition and augmented reality app, is bringing all Bank of England banknotes to life this week to celebrate Queen Elizabeth II becoming the nation’s longest serving monarch. For the next four days people will be able to ‘blipp’ (scan) any Bank of England note with their smartphones to watch videos, view image galleries […]

Marriott Hotel’s Virtual 4-D Travel Experience – Teleport Yourself to Maui

If your holidays are all about the sun on your face and the wind in your hair then you are in a for a treat – without having to board a plane, queue at passport control or lose your luggage at the carousel. Marriott Hotels is pioneering the future of travel by inviting people  to ‘get teleported’ with […]

McDonald’s UK Launches New Fry Packaging Designs & Augmented Reality Trick-Shot App For FIFA World Cup

McDonald’s UK replaces the iconic design of its red fry boxes with original football-themed artwork to mark the FIFA World Cup in Brazil.  The new fry boxes can be used in conjunction with an innovative augmented reality (AR) app, McDonald’s GOL!, to play a virtual trick-shot game. When app users hold their mobile device up […]

McDonald’s UK Launches New Fry Packaging Designs & Augmented Reality Trick-Shot App For FIFA World Cup

McDonald’s UK replaces the iconic design of its red fry boxes with original football-themed artwork to mark the FIFA World Cup in Brazil.  The new fry boxes can be used in conjunction with an innovative augmented reality (AR) app, McDonald’s GOL!, to play a virtual trick-shot game. When app users hold their mobile device up […]

Which Were the Best Mobile Innovations of 2012?

It’s been a great year for innovation in mobile, with brands embracing new technologies to try to find different ways of engaging with consumers. Location-based services, social tools and augmented reality apps have been among the most prominent trends, and there have also been some interesting developments in mobile payments and m-commerce. To round-up some […]

Guess Watches iApp & QR Codes for Guess Live & Great Giveaway Events

Guess Watches launch an iApp which includes previews of new collections and trends as well as exclusive promotions. There’s also a built-in interactive augmented reality function with footage of the new AW12 watch collections and a GPS store locator based on your current location. To celebrate the launch, two of the ‘must have’ watches for […]

Guess Watches iApp & QR Codes for Guess Live & Great Giveaway Events

Guess Watches launch an iApp which includes previews of new collections and trends as well as exclusive promotions. There’s also a built-in interactive augmented reality function with footage of the new AW12 watch collections and a GPS store locator based on your current location. To celebrate the launch, two of the ‘must have’ watches for […]

Global Launch for Triumph Essence with Helena Christensen

It was before 7am and freezing on the pavement outside Selfridges, London. We were there for the unveiling of the Triumph ‘Fantasy Mirror‘ and global launch of Helena Christensen for The Luxury Collection. We hadn’t downloaded the mobile app beforehand so had to cross Oxford Street to Starbucks for free wifi and a hot coffee. Then right on […]