Global Launch for Triumph Essence with Helena Christensen

It was before 7am and freezing on the pavement outside Selfridges, London. We were there for the unveiling of the Triumph ‘Fantasy Mirror‘ and global launch of Helena Christensen for The Luxury Collection. We hadn’t downloaded the mobile app beforehand so had to cross Oxford Street to Starbucks for free wifi and a hot coffee. Then right on […]

Global Launch of Triumph Essence ‘Fantasy Mirror’

The Triumph ‘Fantasy Mirror’, allows the customer to experience the collection without removing a single item of clothing. This uniquely interactive way of trying on lingerie requires shoppers just to select their item of underwear on the digital touch screen and then watch as the mirror creates a 3D visualisation that perfectly maps it to […]

Using QR Codes

Taken from an article by Satwick Saxena, Head, Thmbstrk (www.thmbstrk.co.in), the full service mobile marketing division of Indigo Consulting, one of India’s leading interactive marketing and technology agencies. Does your QR Code deliver a rewarding experience to your consumers? This could be in the form of interactive content, discount coupons or commerce. Does your ad copy (Print or […]

Discovery or Augmented Reality?

‘Mobile augmented reality to generate 1.4 billion downloads by 2015 as major brands embrace the concept’ Juniper Research, Mobile augmented reality. Starbucks have a new Cup Magic app that allows you to send and receive virtual Valentine messages. Scan one of the limited edition Valentine’s Day themed cups and watch your cup come to life. You […]