Online Video – ‘next big wave’

Procter & Gamble believes that online video will become the “next big wave” in the marketing world, combining the benefits provided by the internet and television. Speaking to The Australian, Marc Pritchard, Procter & Gamble’s global brand building officer, suggested that this medium would soon occupy a central strategic position for brands. “When I started, […]

How To and Tips About Blogging for Business

In 2005 Bloomberg reported that ‘Blogs Will Change Your Business’. Was it so long ago? Well, they did and now we are well into a global online conversation with our customers. According to HubSpot in 2012 “The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly […]

How to Use Pinterest for Business

Pinterest is a top ten social network, sitting above big names like LinkedIn and Google+. It refers more traffic than Yahoo and will soon be the fourth largest traffic source in the world. Reports suggest that Pinterest is the third-largest social network in the U.S., behind only Facebook and Twitter. It is currently looking to expand into overseas […]

iGaming Social Marketing and Strategy Report

According to iGaming Business Social Marketing and Strategy Report ‘The incorporation of social media into business practices is now non-negotiable.’ Their recent report also highlights these simple thoughts on Content Generation. Something we do here at Shinesquad. By liking a brand on Facebook, following on Twitter or subscribing to a blog or Instagram account, a user is essentially […]

Twitter Is The Number One Social Network Amongst Global Companies

82 percent of Fortune Global 100 companies have at least one Twitter account, top amongst all social networks. Read the 2012 report here. YouTube finished second in the poll, with 79 percent of Fortune Global 100 corporates now using a branded YouTube channel, compared to just 57 percent in 2010. See the full presentation here: Burson-Marsteller […]

Email Marketing Top 10 Tips

Don’t forget you are competing with everything that is coming into an inbox. Tell me what I am going to get out of opening your email. Is your email optimised for mobile –  most people you are targeting have a mobile device  – how does your email look there? 1. No sales jargon. 2. Use […]

South by South East – London, 3rd July

South by South East presents some of the UK’s most innovative social media and digital experts, followed by an evening of live music and comedy. SXSE is a day-long event, held in London’s finest robo-pub, The Thirsty Bear. SXSE London is the first and only festival where all of the speakers are what you might call “activists” in […]

Get smarter, think socially and be mobile-oriented

Global IT research firm Gartner says Only 50 Percent of Fortune 1000 Organizations Will Get a Worthwhile Return From Their Social CRM Initiatives by the End of 2012. Analysts will discuss the Future of Social CRM at Gartner Customer Strategies & Technologies Summit 2012, June 11-12, in London, UK. The report showed that 50% of Fortune 1000 […]

Brand Sponsored Metro | Madrid Sol

Samsung is promoting its Galaxy Note new-generation mobile phone by taking over the name of a Madrid metro station for a month (ABC.es, 13 March 2012) Photo from Twitter @XMCGuede While we are talking Samsung we hear that Asda has slashed the cost of the popular Samsung Galaxy Ace to just £135.  This brings it down […]