will.i.am today launches his first-ever eyewear collection, ill.i Optics saying “I see a gap in the world of eyewear and this is my instalment of what I feel is missing.“
will.i.am launches his first-ever eyewear collection, ill.i Optics.
The entrepreneur and glasses connoisseur has partnered with Australian friend and designer George Gorrow, best known as co-founder of ksubi, to create a collection of sunglasses and optical styles for men and women – designed in LA, handmade in Italy and born from a life-long passion for experimental eyewear.
will.i.am with George Gorrow – ill.i Optics
The collection pays homage to the evolution of eyewear; drawing inspiration from rare vintage shapes – twisted and reworked to create something new, progressive and timeless.
Key influences include the frame choices of 1980s hip hop pioneers and the oversized glasses worn by graffiti characters of the decade; as well as memorable moments from will.i.am’s early career.
Every pair of ill.i Optics is designed with material combinations of acetate and metal – with bold technical aspects such as flatter, four-point lenses.
ill.i Optics – Optical glasses for men & women (WA507V05)
ill.i Optics – Sunglasses for men & women (WA507S01)
More optical shapes launching early next year adopt a world history of eyewear, redefined and modernized with diverse use of finishes and materials.
The campaign film, shot in LA, takes a look at will.i.am’s carefully curated personal collection: spanning over twenty years.
The online home of ill.i Optics, ill.i.am
ill.i Optics eyewear is available from selected retailers worldwide from 16 September 2014.
For more information and stockists, visit ill.i.am
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