On the eve of the one of the most highly anticipated blockbuster launches of 2012, Xbox 360 last night celebrated the release of “Halo 4” with an aerial lighting performance which dominated London’s skyline.
Xbox 360 takes over London’s skies to launch the epic blockbuster Halo 4
An enormous “Halo 4” Glyph symbol flew over the River Thames to mark the arrival of the next instalment of the “Halo” franchise. Measuring 50 feet in diameter and weighing over three tons, the Glyph is one of the largest and brightest man-made structures to ever fly over a capital city.
XBox 360 Halo 4 Glyph at Tower Bridge on November 5th 2012 in London.
Celebrities such as JLS, The Wanted and Made in Chelsea stars gathered to watch the Glyph, while fans and spectators were treated to an epic aeronautical show.
Following the dramatic display, the official flagship London midnight launch took place at GAME in Westfield Stratford. Here, fans queued for hours to be one of the first to get hold of the game as it was released earlier this morning.
Halo 4 Glyph 04 hovers over Canary Wharf London
“Halo“ Fast Facts
•The Halo franchise has generated over $3 billion in sales since launch
•“Halo: Reach” generated more than $200 million in sales in the United States and Europe in the first 24 hours of its release, eclipsing all previous 2010 U.S. entertainment launches, including the three-day opening weekends of Hollywood blockbusters “Iron Man 2”, “Alice in Wonderland” and “Toy Story 3”
•First-day sales of “Halo 3” reached $170 million in the U.S., breaking all previous single day entertainment launch records, and breaking the record held by “Halo 2” ($125 million).
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