A Social Media 1st from Mercedes-Benz A-Class: A TV Ad You Drive

Mercedes-Benz A-Class presents: #YOUDRIVE – a first for social media on British TV.

On Saturday 6 October, using Twitter, you drive a three-part story during the commercial breaks of the first live shows of ITV’s X Factor.

Using Twitter hashtags #hide or #evade you’ll be able to control the outcome of a downtown Lisbon car chase. According to AMOnline: The story takes the form of a light-hearted cat and mouse caper, during which the hero, a young music star played by actor Kane Robinson (aka Kano), is trying to get to a secret gig, with the help of his female accomplice, played by actress Wendy Glenn. Meanwhile the authorities are keen to close it down. Consumers can then visit an interactive channel on YouTube,www.youtube.com/youdrive, to view all available films and create their own A-Class story. We love our cars at Shinesquad here’s some photography we’ve done for motor industry clients.

Easier.com has the #YouDrive story directed by London-raised Yann Demange, who also directed  C4’s Top Boy in which Kane Robinson made his debut. Director of Photography for the shoot was Oscar-winning Anthony Dod Mantle, with credits to his name including Dredd 3D, Slumdog Millionaire, 127 Hours, 28 Days Later and Rush, the new film by Ron Howard depicting the life of racer James Hunt.

Kano posted this after the shoot: Kano “Thats a wrap”. Big up Yann Demange and Anthony Dod Mantle. http://instagr.am/p/Ovn0X1IDk3/

Kano "Thats a wrap". Big up Yann Demange and Anthony Dod Mantle.

Kano: “Thats a wrap” w/ Yann Demange &Anthony Dod Mantle

There will also be a chance to win a new A-Class for a year, for those who find the date of the secret gig in the film.

Actually in the New A Class Merc there’s a 7-inch display to surf the net, tweet away, get in touch on Facebook.

The A-Class is on sale now, with prices starting from £18,945 OTR

 Fancy being part of a social media first?

Twitter #YOUDRIVE and www.youtube.com/youdrive

Comments

  1. Your review about Mercedes Benz A-class is informative. It is really great work. Thanks for sharing your experience with us. We like Mercedes Benz A-class . It has high quality driving, good mileage, interior and exterior looks good. We really enjoyed driving this car .

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