A. Salman Amin, executive VP and CMO of PepsiCo explains in this Forbes article ‘How To Build A Billion-Dollar Brand‘ using:
Authenticity and Trust
Engagement and Entertainment
Differentiation
Consistency and Constancy and
A Relationship Constantly Strengthened.
Specifically, he says what can be accomplished when a company offers great products, masters the art and science of marketing, and leverages the interplay of new technologies, continuous interactivity, and the demand for greater choice and individuality.
We think he is onto something.
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