L A D is a lifestyle brand, built around essential, contemporary pieces designed for socially and culturally aware men. From Italian-born menswear fashion designer Daniele Alberto Lombardi, who has worked with international brands in London, Shanghai and Istanbul.
L A D communicates and reminds us of the human need to belong, not to a group, but to a global community, united by the desire to use aesthetic variation to strengthen values and identity – concepts which have been challenged since fashion has also been globalised. Personal identity can’t be lost, but it needs to be pursued and nourished a which is the ethos of L A D.
Some pieces can be bought at the following store in Italy: http://www.pulleystore.com
L A D at Pulley Store, Via Chiabrera 41r, 16123 Genova
“Those who do not move, do not notice their chains.” ― Rosa Luxemburg
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