Goal machine Robin van Persie is to star in TV adverts for BT Sport this summer.
In a three year deal, The Manchester United striker, who scored a hat-trick to secure the Red Devils’ 20th Premier League title on Monday, will spearhead the BT advertising line up, alongside Gareth Bale.
Van Persie, 29, has scored 24 Premier League goals for Manchester United this season and has been so pivotal to the title victory that rival manager Roberto Mancini has claimed that his failure to sign the Dutch forward for Manchester City in the summer cost him the title.
Van Persie will star in TV adverts and feature on billboards and other marketing when BT Sport launches its push to sign up subscribers.
BT Sport will show 38 exclusively live Premier League games for three seasons from August 2013, including 18 of the top pick matches.
BT Sport has also secured the rights to live top tier matches from Serie A in Italy, Ligue 1 in France, Brasileiro in Brazil and Major League Soccer in the USA. And BT’s acquisition of ESPN’s TV channels business in the UK and Ireland will bring the rights to show live games for the FA Cup, Scottish Premier League, Europa League and the German Bundesliga.
BT Sport will also show up to 69 live rugby union games a season from the Aviva Premiership.
BT has signed a deal with the Women’s Tennis Association (WTA) to show up to 800 hours of live tennis, including the TEB BNP Paribas WTA Championships.
The BT Sport channels will be based at the iCITY development at the Queen Elizabeth Park in Stratford. The company has opened a pre-registration site for customers to register their interest in BT Sport at www.btsport.com.
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