McDonald’s UK Launches New Fry Packaging Designs & Augmented Reality Trick-Shot App For FIFA World Cup

McDonald’s UK replaces the iconic design of its red fry boxes with original football-themed artwork to mark the FIFA World Cup in Brazil. The new fry boxes can be used in conjunction with an innovative augmented reality (AR) app, McDonald’s GOL!, to play a virtual trick-shot game.

When app users hold their mobile device up to the specially designed boxes, an AR scene appears and the box becomes a goal. The objective is to ‘kick’ the ball with the flick of a finger and avoid or use obstacles to score.

Ben Mosley fry box design

Britain’s Ben Mosley and 11 other artists from around the world were chosen to design the new artwork that will appear on medium and large fry boxes in restaurants throughout the UK as well as the majority of restaurants worldwide.

McDonald’s GOL! is compatible with most Android and Apple mobile devices and is available to download in the Google Play or Apple App Store.

Download instructions are available on the back of each box and on gol.mcd.com.