New Bar Opening in Fitzrovia REVEREND JW SIMPSON – Oh Lordy!

Created by the people behind Bourne & Hollingsworth of this Parish, Reverend J.W. Simpson Is the new cocktail bar opening on Goodge Street in late October 2012. An intimate space with an original design, Rev. JW’s has a strong focus on high quality cocktails, combining the level of service of a hotel bar with the atmosphere of a private drinks party.

The key element of Rev. JW’s is its cocktail list. Focusing on Fizzes, Flips, Cobblers, Smashes and Sours, the cocktails range from £7.50 to £9. Using timeless techniques and classic recipes, the drinks are often mixed and served at the table.

The design of the bar is certainly unique. Having begun demolition, designers discovered an apartment practically untouched and decided to keep as much of the original layout as possible.

All gather at the Reverend JW Simpson

Rev. JW’s still retains the original room dividers, wall coverings, flooring and tiles, subtly exposing the former building’s kitchen, bathroom, living room and bedroom. From the patches of pale wallpaper behind picture frames to the chipped paint where the headboard used rub against the wall, all around are signs and mementos of the former occupant -­‐ the one and only Reverend JW Simpson.

Pull up a pew at the Reverend JW Simpson

In complete contrast to the walls and flooring, the furniture, fittings and glassware are all classic, high-end and luxurious. Newly upholstered banquette seating and soft lounge chairs sit alongside polished low tables, and the drinks are all served in cut glass.

Cocktails from the menu include:
Port in a Storm £8
Dark Rum and Port with Bitters and Fresh Lime, finished long with Ginger Beer
Laird’s Old Fashioned £9 ½
Apple Brandy stirred with Liquorice Bitters & Apple Syrup, with a Citrus Zest
Blackberry Smash £8 ½
Monkey Shoulder Whiskey and Blackberries, mixed with Lemon Wedges, Crushed Ice, Mint and Crème de Mure
Mead Feast £8
Mead mixed with Basil, Honey & Quince Liqueur, with Lemon Juice & Bitters.

Throughout the evening, complimentary snacks are handed round, ensuring customers feel like guests, while the piano in the corner available to all, means that the bar is treated like a home. Anyone for a blast of Oh When the Saints?

Reverend J.W. Simpson
Address:  32 Goodge Street W1T 2QJ
Opening Hours Monday – Saturday from 4pm ish to late
Reservations: info@revjwsimpson.com
Telephone: 0203 174 1155
www.revjwsimpson.com

Fitzrovia has really upped its game recently. Early adopters were Charlotte Street Hotel, Bambou, Roka, Crazy Bear, followed by Riding House Cafe,  London Cocktail Club and of course, Dabbous.

The good people of the diocese welcome the Reverend back.

UPDATE September 2014

The Reverend JW Simpson has launched a new food menu, only available on Mondays.

Supper with The Reverend

Tea Time £10
Rathbone New London Dry Gin, stirred with Crème de Pêche, fresh lemon juice, mint
and Earl grey tea. Served in a French Press. Served with French toast topped with a blueberry compote.

Stout Flip £10
Four Roses Small Batch Bourbon shaken with Irish Stout, a dash of sugar and a whole
egg, dusted with flamed nutmeg and served long. Served with grilled cheese toasties.

Fitzrovia Jam Sour £10
Your choice of jam, shaken with Rathbone New London Dry Gin, fresh lemon juice,
white sugar and egg white, served in a coupette. Served with toast and your favourite jam.

Reverend’s House Spritz £10
A classic mix of Reposado Tequila, Suze Aperitif and Cocchi Americano, livened with
soda and served over ice in a wine glass. Served with sweet pickled plum tomato bruschetta, mozzarella and basil.

Azula £10
Zubrowka Bison Vodka shaken with blueberry syrup, lemon juice, mint, apple juice
and lengthened with soda. Served with a warm crepe, filled with Nutella and sliced banana.

Lumber Jack £10
Monkey Shoulder Scotch, shaken with lemon juice, maple syrup and egg white, served
in a rocks glass. Served with bacon pancakes drizzled with maple syrup

Misto £10
Vodka, and Liqueur 43 churned with wedges of lemon and lime, sweetened with
apricot and freshened with mint, served long. Served with a ham and cheese toasties.