GROOMING: Ready Set Go with Ted Baker’s 01,02,03,04,05 Hair Range

Since the successful launch of Ted’s Grooming Rooms in three, soon to be four, central London locations, the next step for Ted Baker was to develop his own range of eight brand new products for stylish gentlemen who like things trim and proper.

Merging the modern man with traditional gentleman the range is designed to provide the classic Turkish shaving ritual at home. The packaging emulates Ted’s suave ethos, with contemporary-shaped products and vintage style labels.

Ted’s Grooming Range

Step 01

What’s your weapon of choice for your morning face routine? Ted’s Face Wash (£8, 200ml). Soothing Canadian willow-herb extract and conditioning D-Panthenol, defeats excess oil and impurities. Avoid ambushes by bothersome in-grown hairs with Ted’s Face Scrub (£8, 150ml) which uses jojoba beads to encourage a refined skin ready for shaving.

Step 02

Triumph over skin irritation with Ted’s menthol-infused Shave Gel (£8, 150ml) and let its calming aloe vera powder leave your skin feeling clear, refreshed and ready for action.

If shaving is leaving your skin drier than a desert storm, slather on Ted’s Shave Cream (£8, 150ml) – a moisturising shave cream with a refreshing menthol after-effect.

Step 03

Ted’s Post Shave Balm (£9, 150ml) has soothing eucalyptus and sweet almond oil that will have dry skin waving the white flag.

Step 04

Top off that perfect shave with Ted’s Cologne (£10, 100ml) – a spicy, citrus and ginger-infused potion and you’ll be fighting off armies of admirers.

Step 05

Ted’s Cream Wax (£6, 125ml) with hydrating coconut butter for a low maintenance, high impact result for hair. Ted’s Hair Cream (£6, 125ml) is for a less regimented style to suit a relaxed attitude. Give wayward hair its marching orders with Ted’s Hair Gel (£6, 125ml).

Tried and Tested: The smells are great – even the hair gel has a masculine, clean smell. The products are made in the UK. The exfoliator is quite rough so shouldn’t be used on a daily basis. The shave cream has that old-fashioned barber shop smell and is smooth and matte on the face. The ‘cream’ hair wax is a great idea, we’re not big fans of coconut so were pleased that you can hardly smell it. We had a splash of the cologne at the launch and comments ranged from Prada to barber shop. It’s fresh and spicy and we liked it. So we are definitely fans. Go Ted!

Ted Baker Grooming Products are available at Boots stores nationwide and in some Ted Baker stores.

Read our review of Ted’s Ottoman Lounge here.

Find out more here www.tedcares.com and www.tedsgroomingroom.com