E-Lites, the UK’s biggest e-cigarette brand, has announced a partnership with the MCE British Superbike Championship for the 2013 season. The partnership signals a return to motorsport for a smoking related product for the first time since tobacco related sponsorships ended in 2005. The E-Lites sponsorship package will include trackside and event branding as well […]
E-Lites E-cigarettes Smoking Sponsorship in Motorsports with MCE British Superbike Championship
March 25, 2013 by Leave a Comment
Social Video is the Fastest-growing Ad Format Online
May 29, 2012 by Leave a Comment
Video is the fastest-growing ad format online, and social sharing capabilities are helping that growth by allowing users to act as curators and promoters, passing appealing videos to a larger and larger audience of network connections. eMarketer estimates US advertisers will spend $3.1 billion this year on video ads, up from $2 billion in 2011. […]
HTC Shoots World-First Advertising Campaign
February 29, 2012 by 4 Comments
HTC’s latest advertising creative is a sophisticated and adrenaline filled skydiving fashion shoot. The HTC Free Fall Fashion shoot, developed by global ad agency Mother, is the first fashion shoot in the world captured using a mobile handset while skydiving. The campaign is due to air globally in 2012. Directed by Sara Dunlop, the creative […]
