Get Closer To The Music and Other Fans with SecondScreen

So there you are at a concert, everybody’s fiddling with their phones, streaming, tweeting, posting – all over the place. SecondScreen have developed an app that can link us all up together, at the one point in time, on the same platform just when wanted to be connected. Imagine that – one communal digital space capturing all the buzz and excitement […]

Banknotes come to life to tell the story of the Queen’s reign with Blippar

Blippar, the image recognition and augmented reality app, is bringing all Bank of England banknotes to life this week to celebrate Queen Elizabeth II becoming the nation’s longest serving monarch. For the next four days people will be able to ‘blipp’ (scan) any Bank of England note with their smartphones to watch videos, view image galleries […]

Marriott Hotel’s Virtual 4-D Travel Experience – Teleport Yourself to Maui

If your holidays are all about the sun on your face and the wind in your hair then you are in a for a treat – without having to board a plane, queue at passport control or lose your luggage at the carousel. Marriott Hotels is pioneering the future of travel by inviting people  to ‘get teleported’ with […]

McDonald’s UK Launches New Fry Packaging Designs & Augmented Reality Trick-Shot App For FIFA World Cup

McDonald’s UK replaces the iconic design of its red fry boxes with original football-themed artwork to mark the FIFA World Cup in Brazil.  The new fry boxes can be used in conjunction with an innovative augmented reality (AR) app, McDonald’s GOL!, to play a virtual trick-shot game. When app users hold their mobile device up […]

McDonald’s UK Launches New Fry Packaging Designs & Augmented Reality Trick-Shot App For FIFA World Cup

McDonald’s UK replaces the iconic design of its red fry boxes with original football-themed artwork to mark the FIFA World Cup in Brazil.  The new fry boxes can be used in conjunction with an innovative augmented reality (AR) app, McDonald’s GOL!, to play a virtual trick-shot game. When app users hold their mobile device up […]

Global Launch of Triumph Essence ‘Fantasy Mirror’

The Triumph ‘Fantasy Mirror’, allows the customer to experience the collection without removing a single item of clothing. This uniquely interactive way of trying on lingerie requires shoppers just to select their item of underwear on the digital touch screen and then watch as the mirror creates a 3D visualisation that perfectly maps it to […]

Discovery or Augmented Reality?

‘Mobile augmented reality to generate 1.4 billion downloads by 2015 as major brands embrace the concept’ Juniper Research, Mobile augmented reality. Starbucks have a new Cup Magic app that allows you to send and receive virtual Valentine messages. Scan one of the limited edition Valentine’s Day themed cups and watch your cup come to life. You […]