Guess Watches launch an iApp which includes previews of new collections and trends as well as exclusive promotions. There’s also a built-in interactive augmented reality function with footage of the new AW12 watch collections and a GPS store locator based on your current location. To celebrate the launch, two of the ‘must have’ watches for […]
Guess Watches iApp & QR Codes for Guess Live & Great Giveaway Events
September 20, 2012 by 1 Comment
Global Launch for Triumph Essence with Helena Christensen
February 23, 2012 by 2 Comments
It was before 7am and freezing on the pavement outside Selfridges, London. We were there for the unveiling of the Triumph ‘Fantasy Mirror‘ and global launch of Helena Christensen for The Luxury Collection. We hadn’t downloaded the mobile app beforehand so had to cross Oxford Street to Starbucks for free wifi and a hot coffee. Then right on […]
Global Launch of Triumph Essence ‘Fantasy Mirror’
February 23, 2012 by 2 Comments
The Triumph ‘Fantasy Mirror’, allows the customer to experience the collection without removing a single item of clothing. This uniquely interactive way of trying on lingerie requires shoppers just to select their item of underwear on the digital touch screen and then watch as the mirror creates a 3D visualisation that perfectly maps it to […]
Discovery or Augmented Reality?
February 5, 2012 by 6 Comments
‘Mobile augmented reality to generate 1.4 billion downloads by 2015 as major brands embrace the concept’ Juniper Research, Mobile augmented reality. Starbucks have a new Cup Magic app that allows you to send and receive virtual Valentine messages. Scan one of the limited edition Valentine’s Day themed cups and watch your cup come to life. You […]
