According to a survey of influential Chief Marketing Officers by Bazaar Voice in this new report “Chief customer advocate: How social data elevates CMOs” Key findings include: Social (media) data impacts decisions for nearly all CMOs. Almost half of CMOs have used social data to make predictions or forecasts, and nearly nine in 10 say this data has […]
How Social Media Drives Sales
Filed Under: Blog, News, Social Media Tips, Tech & Apps Tagged With: awareness, Bazaar Voice, bottom line, brand awareness., brand loyalty, CMO, consumer sentiment, data, Forbes.com, forecasts, predictions, Sales, smarter decisions, social data analysis, Social Media, social media is here to stay, social@shinesquad.com, Steve Olenski
How To Build A Billion-Dollar Brand
A. Salman Amin, executive VP and CMO of PepsiCo explains in this Forbes article ‘How To Build A Billion-Dollar Brand‘ using: Authenticity and Trust Engagement and Entertainment Differentiation Consistency and Constancy and A Relationship Constantly Strengthened. Specifically, he says what can be accomplished when a company offers great products, masters the art and science of marketing, and leverages the interplay of new technologies, continuous interactivity, and […]
Filed Under: News, Social Media Tips, Tech & Apps Tagged With: A. Salman Amin, CMO, Forbes, interactivity, Pepsi Cola, Social Media, VP
