A. Salman Amin, executive VP and CMO of PepsiCo explains in this Forbes article ‘How To Build A Billion-Dollar Brand‘ using: Authenticity and Trust Engagement and Entertainment Differentiation Consistency and Constancy and A Relationship Constantly Strengthened. Specifically, he says what can be accomplished when a company offers great products, masters the art and science of marketing, and leverages the interplay of new technologies, continuous interactivity, and […]