The Triumph ‘Fantasy Mirror’, allows the customer to experience the collection without removing a single item of clothing. This uniquely interactive way of trying on lingerie requires shoppers just to select their item of underwear on the digital touch screen and then watch as the mirror creates a 3D visualisation that perfectly maps it to […]
Triumph Girls on their way to 3 at Selfridges
February 23, 2012 by Leave a Comment
Here’s the story of the day: Global Launch of Helena Christensen for Triumph
‘Fantasy Experience’ with Helena Christensen
February 22, 2012 by Leave a Comment
OgilvyAction London, part of the world’s largest brand activation agency, has created an immersive, magical Fantasy Experience to launch Triumph Essence for the Luxury Collection. Helena Christensen is the face (and body) of the collection and with her strong personality, creative instincts, professional ambition and feminine allure embodies the brand. She says: “For me, it’s essential for a lingerie collection to have a […]
