Toronto-born stylist Hayley Atkin, Fashion Editor of the LA Times Magazine, says she’s never had to work on a shoot so technically challenging. We catch up with her on the set of HTC One Free Fall Fashion Shoot in Arizona. She’s styled leading ladies such as Mila Kunis, Milla Jovovich, Viola Davis, Emily Blunt, Christina Hendricks and leading man George Clooney, so putting something together for the […]
HTC Shoots World-First Advertising Campaign
February 29, 2012 by 4 Comments
HTC’s latest advertising creative is a sophisticated and adrenaline filled skydiving fashion shoot. The HTC Free Fall Fashion shoot, developed by global ad agency Mother, is the first fashion shoot in the world captured using a mobile handset while skydiving. The campaign is due to air globally in 2012. Directed by Sara Dunlop, the creative […]