Preserve the Parks Foundation Digitally Recreates Walks in America’s National Parks

Nature Valley, General Mills’ granola & cereal bar range, claimed a Gold at the 4A’s Jay Chiat Awards 2012 for Strategic Excellence, thanks to a tie-up with the Preserve the Parks Foundation, to digitally recreate walks in America’s national parks – The Grand Canyon, Great Smokies and Yellowstone National Park. In the Creative Technology category McCann New York  won for General […]