Mobile And Social Media Points The Way Forward For High Street Retailers

It’s billed as a battle between the high street and the internet. But a new report from consultancy firms Kantar Retail and The Futures Company has shown that traditional stores need to embrace mobile and social media technology to meet shoppers’ new priorities. The Future Shopper analysed global retail and technology trends to predict how […]

The moo-ving QR code: dairy cow sports latest in farm technology

A British dairy cow has become an unlikely champion of new technology by showcasing a bar code which passers-by can scan with their smartphones to find out more about her udderly interesting life. Lady Shamrock, part of a 100-cow dairy herd in Leicestershire, is sporting the QR code as part of a unique trial giving […]

Global Launch for Triumph Essence with Helena Christensen

It was before 7am and freezing on the pavement outside Selfridges, London. We were there for the unveiling of the Triumph ‘Fantasy Mirror‘ and global launch of Helena Christensen for The Luxury Collection. We hadn’t downloaded the mobile app beforehand so had to cross Oxford Street to Starbucks for free wifi and a hot coffee. Then right on […]

‘Fantasy Experience’ with Helena Christensen

OgilvyAction London, part of the world’s largest brand activation agency, has created an immersive, magical Fantasy Experience to launch Triumph Essence for the Luxury Collection. Helena Christensen is the face (and body) of the collection and with her strong personality, creative instincts, professional ambition and feminine allure embodies the brand.  She says: “For me, it’s essential for a lingerie collection to have a […]