Pop(sicle) goes Patrón

Cocktail ice-lollies are so very now,  the Ice Creamists have been up to mischief with nuns, guns and absinthe and Fisherman’s Friend with, cough, cough, ice cream. So now we are delighted to report another taste sensation –  mouth-watering, ultra premium Patrón-flavoured popsicles. First up is Patrón Silver Tequila, a crystal clear white spirit made from 100 per cent blue […]

Global Launch for Triumph Essence with Helena Christensen

It was before 7am and freezing on the pavement outside Selfridges, London. We were there for the unveiling of the Triumph ‘Fantasy Mirror‘ and global launch of Helena Christensen for The Luxury Collection. We hadn’t downloaded the mobile app beforehand so had to cross Oxford Street to Starbucks for free wifi and a hot coffee. Then right on […]

Triumph Girls on their way to 3 at Selfridges

Here’s the story of the day: Global Launch of Helena Christensen for Triumph

‘Fantasy Experience’ with Helena Christensen

OgilvyAction London, part of the world’s largest brand activation agency, has created an immersive, magical Fantasy Experience to launch Triumph Essence for the Luxury Collection. Helena Christensen is the face (and body) of the collection and with her strong personality, creative instincts, professional ambition and feminine allure embodies the brand.  She says: “For me, it’s essential for a lingerie collection to have a […]