Google Ranking Factors

See how important social is in SEO – backlinks are still SEO gold but social signals are as strong as ever. http://www.searchmetrics.com/en/white-paper/google-ranking-factors-us-2012/

Social Video is the Fastest-growing Ad Format Online

Video is the fastest-growing ad format online, and social sharing capabilities are helping that growth by allowing users to act as curators and promoters, passing appealing videos to a larger and larger audience of network connections. eMarketer estimates US advertisers will spend $3.1 billion this year on video ads, up from $2 billion in 2011. […]