Does Culture Matter?

As COVID-19 sends the UK into lockdown: does culture matter to you? And do you think it matters more now than it did before the pandemic?

Every Sunday, you will be asked five questions about your week, how you filled your time, and how you wish you could’ve filled the time if the nation wasn’t in lockdown.

Over 500 people have signed up to the research project since it opened on Friday 27 March, but even more people are wanted to share their opinions.

It’s only five questions, once a week.

But there is plenty to be learned so far, with participants sharing their favourite cultural venues – with Tate London and the V&A Museum coming out top for participants in London. Alnwick Castle, BALTIC Centre for Contemporary Art and Yorkshire Sculpture Park in a hit in the North. For the Midlands, Birmingham’s Symphony Hall and Nottingham’s Broadway Cinema also got special mentions by the public.


an empty cinema…

The independent research project is being run by award-winning cultural marketing agency Crystallised, which has worked with arts organisations across the UK and Europe, helping them to reach audiences of almost 30 million since 2013.

In three months, Crystallised will be releasing a summary of the findings, free of charge. The agency hopes the data will help to give the UK’s arts and culture organisations insight into the nation’s opinions on culture, during and after COVID-19.

And how are respondents filling time during lockdown? The answer, so far, unsurprisingly, is Netflix. 70% of participants are using the streaming service to fill their free time, and 84% are relying on the internet in general for entertainment.

To take part in the Does Culture Matter? project