- Westfield Stratford City launches a series of discovery food markets in partnership with QED London (Quality Eating and Drinking) from May to November 2012 which will explore the unusual and the unique in the world of fresh food.
The discovery food markets have an evolving food theme, each of which will provide hands-on and palate-priming food activations and masterclasses which will invite food fans to learn how to create dishes in novel ways from products which will be available to purchase.
The markets will be based in Westfield Stratford City’s International Square which is located next to The Great Eastern Market which provides the perfect extension to Westfield’s existing offer of international and specialist delicacies.
The Great Eastern Market is a collection of delicatessens, bakeries and chocolatiers based in an artisanal precinct inside the centre that pays homage to the original Great Eastern Market that operated in the area more than 100 years ago. The modern interpretation of the market is inspired by the some of the best global markets that celebrate local culture and cuisine through independent traders.
The first in the series of discovery food markets will kick-off from 18th to 20th May with a Fire and Ferment theme and is set to demonstrate how flames and fermentation can transform raw produce into extraordinary feasts and a handful of specialist food producers will offer eat-on-the-spot tastings.
Items on offer at Fire and Ferment will include:
Beers and wines
Sour dough breads
Lactically fermented vegetables, pickles and sauces
Fermented bean and grain products
Smoked meats, fish and cheeses
Surströmming and other fermented fish
Coffees and chocolate and teas
Yoghourts, buttermilk, sour creams and other fermented dairy products
What’s On and Where ▼
18-20 May Fire and Ferment Dual focus on artisan food and drink featuring the use of fire (e.g. smoking) and fermentation techniques (e.g. fish & vegetables as well as beer & wine)
18 May – Lawrence Dallaglio and Freddie Flintoff’s Cycle Slam
Time: 12pm
Location: Westfield Avenue, opposite the Olympic Park
After cycling 3,000 km from Greece to raise money for their charitable foundations, join Westfield in welcoming over 150 cyclists on the final leg of their journey.
18 May Big Dance
Time: 3pm & 4m
Location: The Link Bridge, by M&S
East London Dance and English National ballet have teamed up to create a dance experience like no other. Hundreds of dancers are working with renowned choreographer Andre Gingras for this sensational performance.
June
8-10 Totally Baked All manner of baked goods: sweet and savoury; dough based or pastry plus more
September
21-23 Veggie Might A harvest festival, but also representation of all things vegetarian and vegan
October
19-21 Charcuterie & Co (II) A carnival for carnivores, incorporating a celebration of the inaugural QED British Charcuterie Awards.
November
16-18 Hooked on Fish Everything from fish soups, fish pâtés & smoked fish, to a fresh fish stalls. Highlighting sustainability.
Key Locations ▼
International Square Outdoor host location for the discovery food markets which is between Stratford International and Tap East at the Waitrose end of the centre. Q&A sessions with cookery experts will be on offer as well as professionally prepared examples to purchase from stallholders and comparative tastings and cookery demonstrations
Four Dials An outdoor precinct just a few metres away from International Square, which is overlooked by John Lewis’ coffee shop on Westfield’s prestigious pedestrianised The Street
The Great Eastern Kitchen An indoor demonstration kitchen that will host cookery classes for the adventurous DIY food enthusiasts
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