Gartner’s Digital Marketing Survey
Gartner has published its 2013 Digital Marketing Survey, showing that the top two digital marketing investments for the coming year will be in e-commerce and social media.
Indeed, over 40% of the 200 US marketers surveyed stated that social networking, in combination with their corporate website and digital advertising, is key to marketing success.
E-commerce continues to grow double digits, year over year. As an example, the U.S. Department of Commerce estimated total e-commerce sales for 2012 of $225.5 billion, an increase of 16% from 2011.
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