You already know that a truly great sandwich is hard to find. Next month, the stakes are being raised significantly. Paris-born street food sensation Homer Lobster is officially launching its first permanent UK location in Soho on Tuesday, 1 December 2026.

Taking over the former Happiness matcha bar site at 5 D’Arblay Street, the opening follows a successful South Bank pop-up that saw crowds queuing for over 1,000 lobster rolls a day.

From Le Marais to London

Founded by entrepreneur Moïse Sfez in Paris’s Marais district in 2017, Homer Lobster quickly built a following for its decadent approach to seafood. Sfez — a Forbes 30 Under 30 alumnus and Vatel hospitality graduate who trained under culinary legends Alain Ducasse and Jocelyn Herland — cemented the brand’s reputation by winning the prestigious “Celebrity Favourite” title at the World Lobster Roll Championship in Maine.

Now, he is setting his sights firmly on the West End.

“Bringing Homer Lobster to London has always been a dream. This city lives and breathes food, and it understands a truly great sandwich when it sees one.”

— Founder Moïse Sfez

A Brief History of the Roll: Connecticut vs. Maine

While Homer Lobster has perfected its signature recipe in Europe, the origins of this ultimate luxury sandwich lie along the rugged coasts of New England. The concept dates back to 1929, famously originating at a restaurant called Perry’s in Milford, Connecticut, where it was originally served warm and drenched in melted butter. Over the decades, two distinct style factions emerged: the warm, unadorned Connecticut style, and the chilled Maine style, which gently tosses the meat in mayonnaise and fresh herbs before nesting it inside a split-top bun.

Homer Lobster’s award-winning version masterfully bridges these two historic culinary styles, serving up generous, warm chunks of lobster infused with custom spiced mayonnaise — a recipe that fundamentally redefines the traditional American street food staple for European palates.

What’s on the Menu?

The Soho site will showcase ultra-premium ingredients served with distinct street-level energy. While official UK menu pricing is yet to be locked in, rolls at their 2025 South Bank pop-up ranged from £16 to £19, and in Paris, signature lobster rolls sit around €20 to €24 (roughly £17 to £21), with tuna melts starting at €13 (~£11).

London foodies can look forward to:

  • The Signature Lobster Roll: Generous chunks of fresh lobster dressed in a secret-blend spiced mayonnaise, finished with a touch of lime and fresh chives, all pillowed inside a warm, house-made brioche bun heavily brushed with melted butter.
  • Parisian Favourites: A refined tuna melt featuring premium belly-cut tuna, and an in-house smoked Norwegian salmon pastrami sandwich.
  • The Luxury Upgrade: For those looking to lean into total indulgence, diners will have the option to top any sandwich on the menu with Imperial Sologne caviar from La Maison Nordique — a delicate, prized French caviar farmed in the Loire Valley region. (In Paris, adding a 20g caviar supplement to a roll costs between €30 and €49).

Whether you are looking for a quick, high-end lunch edit or sampling the latest food concepts arriving in the capital, Homer Lobster is locked in to be December’s most anticipated Soho opening.

Homer Lobster opens on 1 December 2026 at 5 D’Arblay Street, Soho, London W1F 8DJ. For more updates, visit Homer Food Group.