If your holidays are all about the sun on your face and the wind in your hair then you are in a for a treat – without having to board a plane, queue at passport control or lose your luggage at the carousel.
Marriott Hotels is pioneering the future of travel by inviting people to ‘get teleported’ with the first-ever virtual reality travel experience. Partnering with Framestore and experiential marketing agency Relevent, the Virtual Travel Experience gives a fully immersive, 4-D sensory experience with Oculus Rift technology. In seconds, see, hear and feel what it’s like to be in destinations halfway across the globe and at Marriott Hotels of the future, part of their “Travel Brilliantly” campaign.
England Rugby Sevens Players Christian Lewis-Pratt and Jack Walsh Trialling The Teleporter
To create a virtual travel experience that truly feels like “being there,” Marriott have pioneered several new virtual reality innovations such as a new technique for capturing 3-D, 360 degree live-action video, and then mixing that video with photo real CGI and 4-D elements such as heat, wind and mist.
4-D sensory experience with Oculus Rift technology
During the Marriott Virtual Travel Experience, guests enter the Teleporter, a phone booth-like structure, where they will put on Oculus Rift DK2 headset and a wireless pair of headphones. Visiting a virtual version of a Marriott Greatroom – a modern combination lobby/bar/restaurant area designed to merge work and play, then “jump” through maps and travel through wormhole-like tunnels to the black sand ein Maui and to the top of Tower 42 in the heart of London.
Wai’anapanapa Beach
While “travelling,” 4-D elements kick in – the feeling of the warm sun on your skin, breeze in your hair, rumble of waves under foot and ocean spray in your face – to make the experience feel extremely real.
Beam Me Up, princess Leia!
The Teleporter was first launched in New York, and now showcased at the Marriott London Sevens at Twickenham with a “galactic” theme of Darth Vaders, Buzz Lightyears, astronauts and male Princess Leias.
Book me one now, I need a (virtual) holiday!
#GETTELEPORTED
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