Last night, three-time Grammy Award winning singer and songwriter, NE-YO, unveiled Malibu Red at a gig in Mayfair hangout, Salon Club at Embassy.

Malibu Red, Pernod Ricard’s Caribbean Malibu rum and Mexican Olmeca Tequila infusion created in collaboration with R’n’B singer Ne-Yo
As the Creative Director behind Malibu Red, NE-YO has been working closely with Malibu to create an experience that blends together the smooth taste of Malibu with the spark of tequila. Ne-Yo says, “With its smooth and fiery flavour fusion, we hope it resonates that same feeling within others.”
Red is a bit of a theme at the moment for Shaffer “NE-YO” Chimere Smith, having appeared with Cuba Gooding Jr in the epic film Red Tails and working on a new album R.E.D. (Realizing Every Dream) slated for release November 6th.
NE-YO was joined at the launch by friends Alexandra Burke and Conor Maynard.
For the first time ever, the new bottle design of Malibu Red sees the white bottle transformed into a sleek, silver design with a red label. Guests were served the aptly named Red Lemonade, combines 50ml Malibu Red with lemonade to produce a simple signature drink. Other drinks suggested were Malibu Red Margarita and Red Sunshine Punch.
From this month Malibu Red is available in bars nationwide and major supermarkets, priced £16.99 RRP.
For cocktail recipes, competitions and information about Malibu Red, see www.facebook.com/malibuuk
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