NE-YO Paints The Town Red With Malibu

Last night, three-time Grammy Award winning singer and songwriter, NE-YO, unveiled Malibu Red at a gig in Mayfair hangout, Salon Club at Embassy.

NE-YO Launch 2.10.12 for Malibu Red

Malibu Red, Pernod Ricard’s Caribbean Malibu rum and Mexican Olmeca Tequila infusion created in collaboration with R’n’B singer Ne-Yo

As the Creative Director behind Malibu Red, NE-YO has been working closely with Malibu to create an experience that blends together the smooth taste of Malibu with the spark of tequila.  Ne-Yo says, “With its smooth and fiery flavour fusion, we hope it resonates that same feeling within others.”

Red is a bit of a theme at the moment for Shaffer “NE-YO” Chimere Smith, having appeared with Cuba Gooding Jr in the epic film Red Tails and working on a new album R.E.D. (Realizing Every Dream) slated for release November 6th.

NE-YO was joined at the launch by friends Alexandra Burke and Conor Maynard.

Alexandra Burke for Malibu Red

Alexandra Burke

Conor Maynard for Malibu Red

Conor Maynard

For the first time ever, the new bottle design of Malibu Red sees the  white bottle transformed into a sleek, silver design with a red label. Guests were served the aptly named Red Lemonade, combines 50ml Malibu Red with lemonade to produce a simple signature drink. Other drinks suggested were Malibu Red Margarita and Red Sunshine Punch.

Mailbu Red The New Bottle

From this month Malibu Red is available in bars nationwide and major supermarkets, priced £16.99 RRP.

For cocktail recipes, competitions and information about Malibu Red, see




  1. […] clubs Gotha in Cannes and L’Arc Paris with celebrity association from Akon in Marbella, Ne Yo, and LMFAO at the VIP Room in Saint-Tropez. X.B is now making its London debut. Following a […]

Speak Your Mind

This site uses Akismet to reduce spam. Learn how your comment data is processed.