Nokia X, Samsung 5 & ultra affordable Smartphones

Mobile World Congress 2014 sees Nokia take a game-changing step into the affordable smartphones market with its X series of phones underpinned by the open-source Android operating system. Fitting neatly into the current space between its Asha range of feature phones and Windows Phone Lumia devices, Nokia’s X range will aim to squarely capture smartphone market share, with a focus on emerging markets.

“This may be a few years too late, but it is a much-needed move by Nokia to recapture share of the smartphone market by becoming part of the Android ecosystem”, says David McQueen, Principal Analyst, Informa Telecoms & Media.

Three models being launched in the X range – the X (with 4in screen), the X+ (also with 4in screen but with more RAM) and the XL (with 5in screen). Their wholesale prices fully reflect the desire to target the affordable segment as they will go to market at the aggressive €89 (US$122), €99 and €109 respectively. In a further nod to acceptance in the emerging markets, all models are dual-SIM and have 3G connectivity. Not only will the pricing of the X series heighten the interest of mobile operators in the emerging markets, but also bring improved competitiveness to the low-cost Android segment which is currently controlled by Samsung.

Mozilla, the organization behind the Firefox mobile operating system, has announced a major new partnership with Spreadtrum, a Chinese chip set manufacturer, in a move that promises to usher in the era of ultra-affordable smartphones. READ MORE 

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