Well this got me out of bed on Sunday morning. A philosophy slam organised by Oatly, an alternative milk drink, disrupting humdrum morning routines via a series of breakfast events across London.
At the Philosophy for Breakfast in The School of Life, 70 Marchmont Street, WC1N 1AB two thinkers – Robert Rowland Smith and Mark Vernon bounced from topic to topic as demanded by the audience. Mulling over topics such as breakfast itself, the known and unknown universe, conspiracy theories as parallel truths, can we spot a genius when there is so much content on the web and does time goes faster when you are getting on? Ideas washed down by Oatly – which is like milk, but made for humans.
Oatly – Swedish for milk
A couple of decades ago the Swedes looked at the nutritional power of oats and thought: what if we forgot the cow altogether and turned these oats into a drink. So they did. Oatly’s philosophy is maximum nutritional value and minimal environmental impact – everything they make is based on plants. Absolutely nothing has anything to do with the animal kingdom whatsoever. No GMOs. Full of fibre and fascinating betaglucans. Swedish oats are rather unique – due to a climate of long sunny summer days mixed with short periods of intense rain and pesticides that are used on oats in the rest of Europe are totally forbidden in Sweden.
So wake up and smell the coffee – it’s a great product and it isn’t milk so don’t expect it to look like milk -and enjoy an abundant breakfast of smoothies, granolas, porridges and intensely cinnamon rolls with a stimulating experience before most Londoners have even put on their pants.
Oatly with granola
To launch in the UK there are a quirky mix of morning events follow, before the series culminates in a high-octane morning rave in conjunction with the worldwide cult event, Morning Gloryville, where a top international DJ will be performing (we can’t say who just yet!).
To apply for tickets, email breakfest@oatly.com (breakfest with an ‘e’) with the event name in the subject field.*
The next event is:
The Original Oatly BREAK-FEST Serial presents Caffeine Fix
Where: Prufrock Coffee, 23-25 Leather Lane, EC1N 7TE
When: Wednesday 19th November, 7:30 – 9:30
What: Baristas offer training in the art of making espressos and creating beautiful latte art
Foodstuff: Oatly porridge with pear, cinnamon buns, granola, selection of coffees and juices
The Original Oatly BREAK-FEST Serial presents Indeedy I Love Morning Lists
Where: Workshop Coffee, 27 Clerkenwell Road, EC1M 5RN
When: Friday 21st November, 8:00 – 11:30
What: Making lists has never been so stimulating. The founders of popular event, ‘I Love Lists’ help put on a lavish breakfast with retro notebooks and a side of goal-setting. Win, win.
Foodstuff: Selection of Oatly uber porridges, smoothie on arrival, cinnamon buns, muesli and coffee
The Original Oatly BREAK-FEST Serial presents Indeedy Musical Breakfast Bingo
Where: Drink, Shop & Do, 9 Caledonian Road, N1 9DX
When: Sunday 23rd November, 10:30 – 13:00
What: Does what it says on the tin – bingo with songs instead of numbers and in the morning. A light-hearted start to your day full of eclectic music and prizes.
Foodstuff: Selection of Oatly uber porridges, muesli, cinnamon buns, coffee, tea and selection of juices
The Original Oatly BREAK-FEST Serial presents Wow One Pound
Where: DASH, 11 Caledonian Road, N1 9DX
When: Monday 24th November – Friday 28th November, 07:00 – 17:00
What: To set you up for work, for a whole week you can get all types of coffee made with Oatly for only £1 at the speciality coffee-take-away, Dash. No need to register for this one, simply turn up with £1 and you’re set.
The Original Oatly BREAK-FEST Serial in association with Morning Gloryville – the Arrival of a Worldclass DJ
Where: Morning Gloryville, Oval Space, 29-32 The Oval, Bethnal Green, E2 9DT
When: Wednesday 26th November, 06:30 – 10:30
What: Animal fancy dress for an immersive morning rave – it doesn’t get much better. Embrace your animal instincts for a show stopping barnyard blowout at the offbeat dance event, Morning Gloryville. We can’t say who just yet, but there will be a world-class DJ playing – believe us, you want to be there.
Foodstuff: Selection of Oatly uber porridges, granola, fruit and chocolate smoothies & selection of coffees
Oatly UK range – in major supermarkets (try in the carton milks section):
The Original Oatly Oat Drink Ambient £1.39 RRP
The Original Oatly Oat Drink Fresh £1.64 RRP
The Original Oatly Organic Oat Drink £1.39 RRP
The Original Oatly Oat Drink Chocolate £1.49 RRP
The Original Oatly Organic Creamy Oat £0.79 RRP
Wow no cow – welcome to the post milk society and we like it.
Alan Greenhalgh in the Philosopher’s Chair at the School of Life
HOW TO ATTEND? IT’S FREE – FIND OUT MORE HERE Facebook
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