Following the success of its Ugly Fish Fridays, launched as a stand against the fishing quota system that sees dead fish thrown back into the sea; niche City caterer Lusso is staging an “Ugly Fish Friday Pop Up” at Whitecross Street Market in London on Friday 6th July.
Assisted by BBC 2’s “The Fisherman’s Apprentice”; Monty Halls, and his fisherman mentor Nigel Legge, Lusso’s expert chefs will produce street food that’s elite food with a lunch-time pop up stall serving a range of delicious fish dishes using sustainable species of fish landed by Nigel in the Cadgwith Cove in Cornwall the previous day. The stall will start serving lunch from 11 am and will continue until they run out of fish.
Less well-known and fashionable than their more glamorous but increasingly overfished cousins, Lusso’s Ugly Fish are as good to eat as they are unlovely to look at. Most importantly, they are all species on the Marine Stewardship Council’s approved list of sustainable fish.
Lusso Managing Director Paul Hurren who created the “Ugly Fish Friday” concept comments; “Many delicious, sustainable fish species are overlooked and under-used by chefs and diners. There are literally plenty more delicious fish in the sea.”
Many of Lusso’s regular diners from city banks, accountancy, law and insurance firms will be encouraged to leave their offices and head to the “Ugly Fish Friday Pop Up” to try a street food lunch with a difference – and raise money for charity. All profits are being donated to Monty’s chosen charity; The Fishermen’s Mission, which provides emergency welfare support to fishermen and their families.
Follow on Twitter @uglyfishfriday #Uglycatch
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