Tech Trade-In scheme, backed by price promise, buys back more than 25,000 unwanted gadgets
Asda’s market-beating electronic trade-in service has paid out a whopping £1 million to customers in return for their unused or unloved gadgets. Launched last year with a promise not to be beaten on price by major competitors, the buy-back scheme has already attracted more than 25,000 items of technology, from mobile phones to laptops.
According to Asda research, there are millions of unwanted gadgets gathering dust in drawers or attics in the United Kingdom, including up to 11 million cameras, 5.5 million laptops and 12 million outdated games consoles.
So far, mobiles are the most popular technology to be returned, followed by MP3 players and games consoles. Surprisingly, the average products being returned were no more than 5 years old suggesting a short life-span for many of today’s most popular gadgets.
Asda pledges to pay the best price for old technology compared with market-leading competitors such as Mazuma, Evirofone, Tesco, Sainsbury’s and Boots.
Customers can customers can trade in mobile phones, Sat Navs, digital cameras, MP3 players and portable games consoles online or by picking up a special envelope in-store.
All the trade-ins are sent for recycling, preventing the mountain of unwanted gadgets from going into landfills.
Customers can trade in their gadgets at www.asda.com/techtradein or simply pick up an envelope in selected stores (from the checkouts or Mobile Phone fixtures).
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