Mr Doodle began covering his parents’ furniture with doodles and eventually his whole bedroom, and realised his home wasn’t a big enough canvas. So now Mr Doodle is now taking on the West End of London with Mr Doodle’s Doodle Discovery – a free public art trail featuring five giant Doodle sculptures from arts and business initiative Art of London.
Launching on 28 July and running through August, the trail will take visitors through Piccadilly Circus, Leicester Square and St James’s Market, where they’ll discover creations inspired by the West End’s culture, creativity and iconic landmarks.
The experience will launch with a special public event, Doodle with Mr Doodle!, where visitors can take part in an interactive doodling workshop led by Mr Doodle. Participants can contribute ideas and doodles to inspire the artwork featured on one of the sculptures, which Mr Doodle will complete live as part of the launch.
The initiative responds to growing demand for cultural experiences that bring people together as recent research from Arts Council England shows that 75% of parents believe visits to museums and galleries are important for family bonding and recreation, highlighting the role accessible cultural experiences can play in creating meaningful shared moments.
Known worldwide for transforming everything from sketchbooks to entire buildings with his signature doodle style, Mr Doodle (Sam Cox) has become one of contemporary art’s most recognisable artists. His playful approach has attracted a global following and inspired new ways for people to engage with art through participation, creativity and imagination.
To encourage exploration, each sculpture will feature a QR code linking visitors to a digital trail map, additional content and exclusive experiences along the route. Visitors who complete the trail will also have the opportunity to enter a prize draw featuring family-friendly experiences from Art of London partners, including tickets to the Royal Academy Summer Exhibition and a meal for a family of four, alongside the chance to receive a Mr Doodle colouring book as a creative keepsake.
More details about the trail, including how to register for free tickets to the live launch event with Mr Doodle, alongside inspiration for summer days out in the West End, including family-friendly itineraries, cultural experiences, and Kids Eat Free offers, will be available at artoflondon.co.uk
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