World famous sportsman Cristiano Ronaldo made a public appearance in Madrid today to officially launch his new CR7 by Cristiano Ronaldo underwear collection, which is available worldwide from 1st November 2013.
Cristiano Ronaldo poses in front of a 19m high billboard during the global launch of the CR7 by Cristiano Ronaldo Underwear line at the Palacio de Cibeles on October 31, 2013 in Madrid, Spain. (Photo by David Ramos/Getty Images for CR7)
Ronaldo appeared at Madrid landmark Palacio de Cibeles to unveil a 19 metre tall CR7 by Cristiano Ronaldo campaign image, featuring the global sports star modelling a key item from his range. The campaign was shot by world-renowned photographer Giampaolo Sgura.
Cristiano Ronaldo sought the expertise of CDFA Award winning designer Richard Chai, who is renowned for his work with labels including Marc Jacobs and Donna Karen, to collaborate on design elements of the range and worked with Danish luxury underwear experts JBS Textile Group to develop the project.
The collection is available internationally through www.cr7underwear.com and select retailers from 1st November 2013
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