Tesco has partnered with SORTEDfood, one of the world’s largest social media cookery channels, in a media first to help inspire a new generation to fall in love with cooking and food.
SORTEDfood has over 800,000 subscribers on its YouTube channel, with over 4million monthly views. With many video recipes the result of the SORTED community’s suggestions or requests, engagement levels are the highest of any food based YouTube channel.
Originally school mates, Ben, Barry, Jamie & Mike now dedicate all their time to running the channel where they release video recipes every few days to share with everyone from first time cooks to passionate foodies. Simple recipes are complemented with a heavy dose of entertainment, and tips or twists are often suggested by the community.
Tesco challenged the SORTED team to develop three unique recipes using ingredients like fresh chicken, tomatoes, cucumbers, eggs and milk.
The SORTED team recently joined a Tesco Farm to Fork trail, which takes primary school children to Tesco stores and suppliers’ farms and factories to learn where their food comes from. So far over 120,000 children have taken part. Watch the film here.
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