Global beauty company Coty announced that Georgia May Jagger — supermodel and face of Coty’s color cosmetics brand Rimmel and fragrance brand Just Cavalli — is to become the first Coty Global Ambassador in the fight against blood cancer.
Coty is founding corporate sponsor of Delete Blood Cancer-DKMS, the world’s largest bone-marrow-donor-registration centre.
Katharina Harf, Georgia May Jagger and Michele Scannavini for Delete Blood Cancer
Jagger symbolically lit the Empire State Building in red and white to raise awareness for the fight against blood cancer. The lighting ceremony took place on May 7 at Cipriani Wall Street and raised a record $4 million; in conjunction, the Empire State Building lit up the skies from sunset on May 7 until 2 a.m. on May 8. The event featured performances by Jessie J.
Every 10 minutes blood cancer takes a life somewhere in the world. Many of these deaths could be prevented by a bone marrow transplant, but, sadly, half of patients never receive the lifesaving transplant they need in part because there are not enough registered donors.
For more information or to register as a bone marrow donor,
please visit www.deletebloodcancer.org or www.deletebloodcancer.org.uk
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