Social media monitoring company, Brandwatch is on board for this year’s Super Bowl having created a live data visualization of Twitter buzz surrounding this year’s advertisers.
The Super Bowl presents one of the most prestigious and most expensive advertising opportunities to global brands worldwide. With their wry animation, Brandwatch asks whether the impact of ad-spend be measured by online buzz.
Brandwatch’s data visualization is built to showcase the level of online reaction each Super Bowl XLVI sponsor is receiving up to and during the big game on Sunday February 5th.
Each football-playing worm represents a sponsor and the number displays the number of tweets made about that brand or their products in conjunction with the Super Bowl over the last 28 days. The worm with the ball represents the brand currently top of Brandwatch’s Super Bowl social buzz leaderboard.
As well as a measure of brand vs brand buzz, Brandwatch has added an interactive element. By tagging a tweet #bwcheerleader, users can unleash their hidden cheerleader by showcasing their talent for chants in the cheerleader worm’s speech bubble.
To find out more and see the animation for yourself http://labs.brandwatch.com/superbowl/
Here’s the most shared Super Bowl ads for 2012 so far via @mashable
This is our favourite Super Bowl commercial called ‘Dory’s Toes’. Sadly it didn’t make the final cut but features Shinesquad Matthew Devlen’s Mom, Barbara Dow. Go Barbara!
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