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Apple Claims Top Spot as UK’s Coolest Brand

September 24, 2012 by Alan Greenhalgh 1 Comment

Global technology giant, Apple, has knocked Aston Martin from its spot at the top to claim the title of UK’s coolest brand for 2012/13, as revealed by the influential annual CoolBrands survey. The luxury car marque has previously dominated the list, holding the number one position for six out of the most recent seven surveys. […]

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Filed Under: Blog, News, Tech & Apps Tagged With: age of austerity, Agent Provocateur, Alex Box, Alexander McQueen, Aston Martin, BBC iPlayer, Ben & Jerry's, Blackberry, Chanel, Cool Brands, CoolBrands, Dom Pérignon, Ferrari, Harley-Davidson, Maserati, Mercedes Benz, Millie Kendall MBE, Nintendo, perception of cool, PlayStation, Rolex, Stephen Cheliotis, Survey, Susanna Lau, Susie Bubble, The Centre for Brand Analysis, Vivienne Westwood, Vogue
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