A Social Media 1st from Mercedes-Benz A-Class: A TV Ad You Drive

Mercedes-Benz A-Class presents: #YOUDRIVE – a first for social media on British TV. On Saturday 6 October, using Twitter, you drive a three-part story during the commercial breaks of the first live shows of ITV’s X Factor. Using Twitter hashtags #hide or #evade you’ll be able to control the outcome of a downtown Lisbon car […]

Apple Claims Top Spot as UK’s Coolest Brand

Global technology giant, Apple, has knocked Aston Martin from its spot at the top to claim the title of UK’s coolest brand for 2012/13, as revealed by the influential annual CoolBrands survey. The luxury car marque has previously dominated the list, holding the number one position for six out of the most recent seven surveys. […]

Discovery or Augmented Reality?

‘Mobile augmented reality to generate 1.4 billion downloads by 2015 as major brands embrace the concept’ Juniper Research, Mobile augmented reality. Starbucks have a new Cup Magic app that allows you to send and receive virtual Valentine messages. Scan one of the limited edition Valentine’s Day themed cups and watch your cup come to life. You […]