Global Launch for Triumph Essence with Helena Christensen

It was before 7am and freezing on the pavement outside Selfridges, London. We were there for the unveiling of the Triumph ‘Fantasy Mirror‘ and global launch of Helena Christensen for The Luxury Collection. We hadn’t downloaded the mobile app beforehand so had to cross Oxford Street to Starbucks for free wifi and a hot coffee. Then right on […]

Discovery or Augmented Reality?

‘Mobile augmented reality to generate 1.4 billion downloads by 2015 as major brands embrace the concept’ Juniper Research, Mobile augmented reality. Starbucks have a new Cup Magic app that allows you to send and receive virtual Valentine messages. Scan one of the limited edition Valentine’s Day themed cups and watch your cup come to life. You […]