It was before 7am and freezing on the pavement outside Selfridges, London. We were there for the unveiling of the Triumph ‘Fantasy Mirror‘ and global launch of Helena Christensen for The Luxury Collection. We hadn’t downloaded the mobile app beforehand so had to cross Oxford Street to Starbucks for free wifi and a hot coffee. Then right on […]
‘Fantasy Experience’ with Helena Christensen
February 22, 2012 by Leave a Comment
OgilvyAction London, part of the world’s largest brand activation agency, has created an immersive, magical Fantasy Experience to launch Triumph Essence for the Luxury Collection. Helena Christensen is the face (and body) of the collection and with her strong personality, creative instincts, professional ambition and feminine allure embodies the brand. She says: “For me, it’s essential for a lingerie collection to have a […]
