Made of Imagination – Connected and One-touch from Xperia

Sony Mobile has unveiled the second phase of its ‘Made of Imagination’ marketing campaign which showcases how consumers can instantly ‘unleash’ music or images from their Xperia smartphones, Xperia T and Xperia V,  with other Sony products using simple One-touch function, enabled by Near Field Communication (NFC) technology. The integrated campaign, which will be deployed across TV, […]

The Declining Fortunes of Sony and Nokia by Ajay Bhalla, CASS Business School

Commenting on the declining fortunes of technology giants Sony and Nokia, Ajay Bhalla, Professor of Global Innovation Management at Cass Business School, said: “Struggling Sony and Nokia, both regarded as eternal, made dire announcements this week which beg the question: What is the payback from allocating substantial resources to innovative projects?  Both firms have poured […]