Sony Mobile has unveiled the second phase of its ‘Made of Imagination’ marketing campaign which showcases how consumers can instantly ‘unleash’ music or images from their Xperia smartphones, Xperia T and Xperia V, with other Sony products using simple One-touch function, enabled by Near Field Communication (NFC) technology. The integrated campaign, which will be deployed across TV, […]
The Declining Fortunes of Sony and Nokia by Ajay Bhalla, CASS Business School
April 13, 2012 by Leave a Comment
Commenting on the declining fortunes of technology giants Sony and Nokia, Ajay Bhalla, Professor of Global Innovation Management at Cass Business School, said: “Struggling Sony and Nokia, both regarded as eternal, made dire announcements this week which beg the question: What is the payback from allocating substantial resources to innovative projects? Both firms have poured […]
