Diet Coke has appointed the fashion designer Jean Paul Gaultier as the new Diet Coke Creative Director for 2012.
As part of his role, Jean Paul Gaultier will work on a number of creative projects, including designing a limited-edition collection of bottles, an advertising campaign, and personally appearing in a series of short films – The Serial Designer Series.
The, ‘Night’ Diet Coke bottle has a sexy Rock Chick edge with a corset style reminiscent of Jean Paul Gaultier’s catwalk shows and iconic cone bra design. The provocative bottle is perfect for after dark – the lace and fishnet design highlights the female-like silhouette of the iconic bottle shape and adds an edginess to the Diet Coke limited edition collection.
The ‘Day’ bottle is inspired by Jean Paul Gaultier’s signature Breton stripes and captures his fun attitude. The iconic nautical-themed blue and white design showcases a stylish romantic everyday look. To complete the ensemble the shiny red bottle cap acts as a chic beret, and a star tattoo pays homage to Gaultier’s sailor muse.
The ‘Night & Day’ bottles are available from Harvey Nichols stores nationwide from 16th April 2012.
To complete the collection, a third limited-edition bottle will be launched later in the year. The exclusive ‘Tattoo’ design is inspired by Gaultier’s love of body art. Complementing the ‘Night & Day’ bottles – but you’ll have to wait until later in the year to complete the collection.
The Diet Coke Jean Paul Gaultier ‘Night & Day’ bottles will be available individually or via a collectors box. The exclusive collectors set includes both ‘Night & Day’ bottle designs and a limited-edition Diet Coke glass featuring the iconic Jean Paul Gaultier blue and white stripes.
The Lauch Party at Crazy Horse, Paris
Launch Party at the Crazy Horse, Paris
Diet Coke and Jean Paul Gaultier launched the highly anticipated, limited-edition collection at the famous Crazy Horse in Paris followed by a party at Le Trianon in Paris’ Montmartre. The star studded event brought together an eclectic mix of European celebrities; including international actress, Gemma Arterton, Anggun and Michelle Buswell with an exclusive performance from Canadian band, Dragonette. Over 600 guests witnessed Jean Paul Gaultier unveiling his designs.
Both bottles go on sale at Harvey Nichols stores nationwide on Monday 16th April.
Diet Coke by JPG
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Diet Coke by JPG
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